4 Aussie Brands You Need to Know
The Australian fashion brands that are doing it right.
For so long I have felt the forces of fashion were found overseas - in Europe or the States. But recently I have started to notice a change. The trends are being shaped by fashion labels and influencers here at home.
And to give credit where credit is due, Australian brands are really producing top quality lines. So, here are four Australian designers I think everyone needs to keep an eye out for.
1. BELSKI
Founded by the gorgeous Amy Kaleski, BELSKI embodies what it means to be “designed by a women”. Every piece is so thoughtful and well tailored. What I love about the brand is how feminine it is so you can feel pretty and romantic when wearing their gorgeous dusty pink gowns and sexy sheer tops.
Amy recently posted a video on how she would style the summer drop going into autumn, and this intentionality for designing clothes that last across seasons really took my love of the brand to a whole new level.
2. Say the label
I came across Say the label when searching for denim jackets, and I was absolutely wowed by theirs. I haven’t seen such a distinctly designed jacket with the buttons waved down instead of a straight line. And the buttons… they are the cutest flowers.
Every design feels intentional, from fit to fabric, so much thought has clearly been put in. Also the brand has a commitment to “lower-impact fashion” with a conscious effort to use sustainable practices and fibres that are 100% plant-based.
3. BENNI.
You’ve probably heard of (or at least seen) BENNI’s designs before. These guys are the epitome of cool. Have fun getting dressed up!! Wear the colourful dress, or sequin skirt, or wrap pant, or pants that look like a skirt!!
I actually can’t get over their pants - specifically the Braxton Saddle Pant with the buttons that go off centre. Only founded in 2023, BENNI has a bright future ahead.
4. MADISON GRACE
You know the night when you just need jeans and a going out top. Well to me MADISON GRACE solves that problem. Their pieces have that classic silhouette but with that added extra something. Whether it’s the cut of the tank to make it sexier or the colour of the skirt to make it pop, these pieces are guaranteed to make getting dressed on a Friday night easier.
So if I haven’t convinced you with these four brands that Australian fashion is where it’s at, I have a list of hundreds more you need to know!