Don’t be scared of colour!
4 Aussie Fashion Brands You Need to Know #5
Whether you’re escaping to the beaches of Mallorca or Cofu, or you’re staying put and learning to suck up the winter weather - there is always an excuse to add more colour back in to your wardrobe.
At the end of high school I became a lot more experimental with colour. I guess that’s greatly due to the fact I was constantly in a thrift store. Since graduating and starting uni I started shopping at DISSH and other stores that felt more grown up. And sticking to a neutral palette was a signifier of being grown up. *I will add here that travelling frequently meant I ended up building a capsule wardrobe, and what’s easier to mix and match than a bunch of black, white, and tonal clothes.
Anyways, it’s not as though I have had enough of the basics and have irrationally decided to become a maximalist, I just believe there is an opportunity to add more colour back. Like brining a bit of those summer hues into my winter looks.
So, without further a due, here are four Australian fashion brands that do colour right!
1. Olga Joan
Olga Joan experiments with colour in a playful and feminine way. They have great basics (singlets, log sleeves, capris - you name it) and I highly recommend layering different colours on top of each other. I love their tagline - quality, considered, cute - this is reflected in commitment to sustainability from fibre to finish.
2. With Harper Lu
At the start of the year I had a 21st which had the theme of COLOUR so I immediately jumped in the car and drove to my favourite boutique in Brisbane, Lidos Boutique. Lidos stocks an incredible Australian label called With Harper Lu. We settled on the gorg halter maxi dress, and it was a hit. Basically they have so many colourful dresses and skirts. In fact you’ve undoubtably seen the viral dress Paige Lorenz wore to the Aus Open last year.
3. BLANCH Wear
I saw BLANCH on my FYP with their layered dress overlayed with text: dressing like an icecream. They are a Perth based brand that are providing a refreshing take on a colourful wardrobe. I would argue that while still bold, their colours are softer and more muted, making them more accessible for those starting to add colour back. They produce in small batches to ensure high quality and use natural fabrics and low-waste methods.
4. Faithfull The Brand
For those more refined and considered, I would turn to FAITHFULL. They seem to really lean into that vintage-inspired look, so you get these great pieces with an almost earthy palette. I do also love their more vibrant multicoloured knitwear and swim. Overall their pieces allow you to embrace colour in an easily wearable way.
Australian brands are the first I look to for unique and forward-thinking designs. You can read part one, part two, part three, and part four here. Plus I have plenty more Aussie brands to share so subscribe!
love! i’ll definitely revisit this for my euro summer shopping